Every RPS positioning system includes a trained AI coaching assistant. Upload your project file to Claude, and it becomes a specialist coach that knows your market, your methodology, and your practice goals.
Here are sample prompts organized by the five phases of building a specialist practice. These work out of the box with any RPS positioning system.
Phase 1 — Learn: Master Your Market
Get up to speed on your positioning system quickly and thoroughly.
"Walk me through my positioning system from the beginning — what should I learn first?"
"What are the three most important findings from my Market Briefing and why do they matter?"
"Explain the key risks in my market in plain language I could use with a first-time buyer"
"Quiz me on the key market stats I should know by heart"
Phase 2 — Attract: Position Your Expertise
Build your reputation as the recognized specialist in your market.
"Draft the part of my listing presentation where I explain how my approach protects buyers"
"Write an email to a mortgage broker explaining why they should refer buyers to me"
"Give me three social media post ideas that demonstrate my market expertise"
"I'm attending a real estate networking event — give me conversation starters"
Phase 3 — Engage: Capture and Qualify Leads
Turn visibility into conversations and conversations into clients.
"Draft a follow-up email for a buyer I met at an open house last weekend"
"Create a one-page 'What to Know Before Buying' guide I can hand out at showings"
"Help me outline a first-time buyer workshop that generates leads"
"What should I say when a prospect asks why they need a specialist?"
Phase 4 — Consult: Screen and Advise
Prepare for and conduct client engagements with AI support.
"Walk me through the Screening Protocol and explain what each question reveals"
"I have a showing tomorrow for a property built in 1998. What should I focus on?"
"The buyer says 'the building looks fine, why should I worry?' — help me practice my response"
"I just finished screening a property — help me write up my findings for the client"
"The HOA says reserves are at 40%. What does that mean for my client?"
"Help me build a due diligence checklist based on what the screening revealed"
Phase 5 — Build: Grow Your Practice
Turn your positioning into a growing, referral-driven business.
"Write a monthly market update I can send to my sphere of influence"
"Draft a message asking a past client for a referral"
"Help me plan a quarterly community workshop series"
"Generate a 3-month content calendar to keep my positioning visible"
These prompts are just the starting point. Your AI coach adapts to whatever you ask — property-specific prep, objection handling, client communications, content creation, and more. Every response draws on the original market research and screening methodology built into your positioning system.
You can also customize the coaching voice to match your personal brand and communication style.