Every RPS positioning system includes a trained AI coaching assistant. Connect it to a Claude Projects workspace, and it becomes a specialist coach that knows your market, your methodology, and your practice goals.
Here are sample prompts organized by the five phases of building a specialist practice. These work out of the box with any RPS positioning system.
What it looks like in practice
You open your AI coach before a showing and type:
"I have a showing tomorrow for a property built in 1998. What should I focus on?"
Your coach pulls the relevant risk factors from your Market Briefing, identifies which Screening Protocol questions to prioritize, and gives you a prep sheet tailored to that specific property. That's the difference between a generic AI tool and one trained on your positioning system.
Here are more prompts organized by the five phases of building a specialist practice.
Phase 1 — Learn: Master Your Market
Get up to speed on your positioning system quickly and thoroughly.
"Walk me through my positioning system from the beginning — what should I learn first?"
"What are the three most important findings from my Market Briefing and why do they matter?"
"Explain the key risks in my market in plain language I could use with a first-time buyer"
"Quiz me on the key market stats I should know by heart"
Phase 2 — Attract: Position Your Expertise
Build your reputation as the recognized specialist in your market.
"Draft the part of my listing presentation where I explain how my approach protects buyers"
"Write an email to a mortgage broker explaining why they should refer buyers to me"
"Give me three social media post ideas that demonstrate my market expertise"
"I'm attending a real estate networking event — give me conversation starters"
Phase 3 — Engage: Capture and Qualify Leads
Turn visibility into conversations and conversations into clients.
"Draft a follow-up email for a buyer I met at an open house last weekend"
"Create a one-page 'What to Know Before Buying' guide I can hand out at showings"
"Help me outline a first-time buyer workshop that generates leads"
"What should I say when a prospect asks why they need a specialist?"
Phase 4 — Consult: Screen and Advise
Prepare for and conduct client engagements with AI support.
"Walk me through the Screening Protocol and explain what each question reveals"
"I have a showing tomorrow for a property built in 1998. What should I focus on?"
"The buyer says 'the building looks fine, why should I worry?' — help me practice my response"
"I just finished screening a property — help me write up my findings for the client"
"The HOA says reserves are at 40%. What does that mean for my client?"
"Help me build a due diligence checklist based on what the screening revealed"
Phase 5 — Build: Grow Your Practice
Turn your positioning into a growing, referral-driven business.
"Write a monthly market update I can send to my sphere of influence"
"Draft a message asking a past client for a referral"
"Help me plan a quarterly community workshop series"
"Generate a 3-month content calendar to keep my positioning visible"
These prompts are just the starting point. Your AI coach adapts to whatever you ask — property-specific prep, objection handling, client communications, content creation, and more. Every response draws on the original market research and screening methodology built into your positioning system.
Make it yours. Your AI coach includes a "Your Voice and Brand" section you can edit freely — match your brokerage voice, set your formality level, add your name and designations. Every output your coach produces adapts to the voice you define.
What your AI coach will not do
- Fabricate market data or statistics not in your materials
- Provide legal, financial, or insurance advice
- Modify or override your Screening Protocol
- Speculate about conditions not covered in your Market Briefing
Your advice stays grounded. Your practice stays protected.